Corporate tax compliance. Not as dry as you think.
Vertex is like capitalism’s operating system, capturing and organizing corporate taxes around the world for a dizzying range of transactions and businesses. They wanted investors and potential clients to understand the scope, speed and sheer scale of what they do. This debut video introduced a newly defined Vertex brand, and led to a complete overhaul of their marketing efforts.
For this brand video we introduced a vision of the world as Vertex sees it: a flurry of constant transactions and nonstop energy.
The video was such a success that Vertex followed up with a bigger request: recreate the global brand leveraging the graphic language we created for the video. We started with a refresh of their website.
While the site was being redesigned, we created additional brand videos to round out the campaign.
The Brand Guide was a huge undertaking involving multiple stakeholders. It’s always a privilege reimagine a brand’s identity and affect how it shows up in the world.
We mapped the shift in voice across a set of tone spectrums: corporate to expressive, formal to warm, boxed-in to open. This provided the org with a shared language for how the brand needed to feel, not just what it needed to say.
