Brand voice.
Built to scale.

I’m a brand creative director who traffics in words and the systems behind them. The voice frameworks, naming architectures, and messaging hierarchies needed to keep brand language consistent under pressure.

20+ years across agency and in-house, two of those standing up PayPal's voice and tone discipline from scratch.

01

Built the PayPal Fixed/Flexible voice framework and Voice & Copy Playbook, implemented across the global brand.

Developed naming architecture and product ecosystems for a public fintech company.

02

As SVP/ECD at Publicis agencies, led integrated work for Samsung, Verizon, eBay and Sony.

03

Rebranded global tax compliance platform Vertex and created the inaugural campaign concept for Google Career Certificates.

04

I've spent my career as a brand writer/creative director first. The systems work happens when a company needs those skills to scale its voice.

I've led creative departments and built brand governance from the ground up. Both still make me glad I’m not an accountant.

Open to full-time Creative Director or Head of Voice leadership roles as well as select fractional engagements.

Have a voice problem worth solving? Let's talk.