I turn every team into a brand team.

I'm an executive creative director who builds the frameworks, naming systems and messaging that lets anyone, from product marketers to AI tools, make on-brand decisions without me in the room.

20+ years across agency and in-house, for companies like PayPal, Samsung, Verizon and Google.

Built PayPal's Fixed/Flexible brand voice framework, uniting CRM, UX, content, dot com and brand teams under one voice.

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Created the inaugural campaign concept and multi-year platform introducing Google Career Certificates.

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As SVP/ECD at Publicis agencies, led integrated campaign work for Samsung, Verizon, eBay, Sony, and more.

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Repositioned Vertex as 'capitalism's operating system,' then built the identity, website and brand guide to match.

I've spent my career as a brand writer/creative director first. The systems work happens when a company needs everyone, not just creatives, to carry the story.

I've led creative departments and built standards from the ground up. Both still make me glad I’m not an accountant.

Open to full-time creative leadership roles and select independent engagements.

Have a brand problem worth solving? Let's talk.