Experience
2024-2026
PayPal · San Jose, CA
Director, Marketing (Head of Voice)
Built PayPal's brand voice system from scratch, uniting CRM, UX, content, dot com and brand teams under one Fixed/Flexible framework. Also authored the voice rules behind PayPal's AI writing tool, and led naming and sonic identity work.
2020-2024
Independent Creative Director
San Francisco, Seattle, NYC, Atlanta
Partnered with C-suite leaders and agencies on strategy, brand platforms, and campaigns for startups and global tech companies, including Vertex, Bitwise, and Google Career Certificates.
2019-2020
NorCal Cannabis Co · San Francisco
Executive Creative Director
Developed brand platforms for the master brand and six product lines; coverage in WSJ and NPR helped drive investor interest and capital.
2016-2019
Digitas (Publicis) · San Francisco
SVP, Executive Creative Director
Led the San Francisco office creative efforts for Samsung, PlayStation, eBay, Pandora, Lyft, and Amway, including eBay's return to national media, repositioned to compete directly with Amazon.
2014-2016
Digitas (Publicis) · NYC
SVP, Executive Creative Director
Established AstraZeneca's LVNG With social support campaign, earning 500,000 organic views in its first 24 hours. Awarded multiple Cannes Lions, including the Grand Prix in Pharma (the first of its kind).
2010-2014
Moxie (Publicis) · Atlanta / NYC
Group CD → VP, Executive Creative Director
Led Verizon's 4G network launch with a 60-person creative team, driving double-digit sales growth across consumer, business, and enterprise segments.