Experience
2024–2026
PayPal · San Jose, CA
Director, Marketing (Head of Voice)
Built PayPal's brand voice governance system from scratch: Voice & Tone Playbook, Fixed/Flexible governance model, naming architecture, sonic identity, and the PayPal+ messaging hierarchy.
2020–2024
Independent Creative Director
San Francisco, Seattle, NYC, Atlanta
Partnered with ELT, C-suite leaders, and agencies on strategy, brand platforms, and campaigns for startups and global tech companies, including Vertex, Bitwise, and Google Career Certificates.
2019–2020
NorCal Cannabis Co · San Francisco
Executive Creative Director
Built brand platforms for the master brand and six product lines; coverage in WSJ and NPR helped drive investor interest and capital.
2016–2019
Digitas (Publicis) · San Francisco
SVP, Creative Director
Led creative for Samsung, PlayStation, eBay, Pandora, Lyft, and Amway, including eBay's return to national media, repositioned to compete directly with Amazon.
2014-2016
Digitas (Publicis) · NYC
SVP, Creative Director
Led AstraZeneca's LVNG With campaign to a Cannes Lions Grand Prix in Pharma (the first of its kind) earning 500,000 organic views in its first 24 hours.
2010-2013
Moxie (Publicis) · Atlanta / NYC
Group CD → VP, Executive Creative Director
Led Verizon's 4G network launch with a 60-person creative team, driving double-digit sales growth across consumer, business, and enterprise segments.