I turn every team into a brand team.

I'm a brand creative director who builds the frameworks, naming systems and messaging that let anyone, from PMMs to product designers to AI tools, make on-brand decisions without me in the room.

20+ years across agency and in-house, two of those standing up PayPal's voice and tone discipline from scratch.

01

Built PayPal's Fixed/Flexible brand voice framework, uniting CRM, UX, content, dot com and brand teams under one voice.

Built the naming architecture for PayPal's card and credit portfolio.

02

As SVP/ECD at Publicis agencies, led integrated campaign work for Samsung, Verizon, eBay and Sony.

03

Rebranded global tax compliance platform Vertex and created the inaugural campaign concept for Google Career Certificates.

04

I've spent my career as a brand writer/creative director first. The systems work happens when a company needs those skills to scale its voice.

I've led creative departments and built brand governance from the ground up. Both still make me glad I’m not an accountant.

Open to full-time Creative Director or Head of Voice leadership roles as well as select fractional engagements.

Have a voice problem worth solving? Let's talk.