Corporate tax compliance. Not as dry as you think.

Vertex is like capitalism’s operating system, capturing and organizing corporate taxes around the world for a dizzying range of transactions and businesses. They wanted investors and potential clients to understand the scope, speed and sheer scale of what they do. This video set the tone for the Vertex brand, and led to a complete overhaul of their marketing efforts.

For this brand video we introduced a vision of the world as Vertex sees it: a flurry of constant transactions and nonstop energy.

The video was such a success that Vertex followed up with a bigger request: to recreate their global brand leveraging the graphic language we created for the video. We started with a refresh of their website.

While the site was being redesigned, we created additional brand videos to round out the campaign.

The Brand Guide was a huge undertaking involving multiple stakeholders. It’s always a privilege reimagine a brand’s identity and affect how it shows up in the world.