Unwiring the world

We created a package of over 60 online videos to announce Verizon’s launch of their 4G network. Targeted to different customers on different screens, each delivered a different example of 4G changing the world. Rather than a traditional campaign structure, we wrote clusters of videos customized for the context where they’d appear. We shot the whole package for under $600k.

4G for business

It’s funny how quickly things become second nature. Part of selling 4G to businesses was teaching them how to use it. These films demo video conferencing, streaming content and everything else we take for granted today.

Branded content, without the air quotes

We extended mcgarrybowen’s “Test Squad” campaign with a Tumblr(!) that housed all sorts of low-tech experiments proving how good 4G was. The made-for-10-bucks aesthetic of this one was intentional, to give it that mid-2000’s authenticity.