Getting smart on school admissions

Applying for college is stressful for admissions teams, too. They have to sift through dozens of data points and thousands of applicants to make a decision. I wrote this launch video for Salesforce, introducing a new admissions product to help colleges and universities process applications in greater detail than was previously possible. This video was the keynote film at the Higher Ed Summit event in Indianapolis, a major industry gathering.

Seeing always beats telling, so we made this a bit of a demo. Streamlining the data entry part of the admissions process gives reps time to dig into into the details in a student’s application and know if they’re a good fit.