Jumpstarting an old brand

People think of Ebay as the place to find old baseball cards. But they actually run a thriving retail business - their fashion division alone moves billions a year. They wanted to reframe the brand as the place to get anything, not just the once-in-a-while thing. So we created these commercials to run in spot markets over a few weeks. The results gave Ebay the confidence they needed to expand to national media soon after.

Sell, baby, sell
Once the brand was back on its feet, it was time to amp up the energy. During peak seasons like Back to School, Ebay sells a ton of new-in-box merchandise. We created this spot to move product while still connecting to Ebay’s promise of delivering unique items.