Direct Response with a grin

Angi’s List changed their name to Angi. The trouble was people weren’t remembering them by either name. So we created a varied set of spots to get their name top of mind for home repair again.

We created a variety of spots and messages to test and double down on what worked best. This one was simply meant to reintroduce the service.

We focused on the brand name here to seed the Angi-to-Angi’s-List transition in customers’ minds.

We also created a series of “real customer” direct response spots. Authenticity resonates in this category, so the focus was less on scripting and more on making people’s experiences interesting.

Editing, lighting and the right music go a long way on these kinds of spots.

For every 30 seconds of story, we have about 30 minutes of interviews. That’s a lot of home repair chit chat.