Shh…the ads are on.

AMC and Coke entered a 5-year sponsorship agreement, part of which included this trailer package which would run before every feature they screened. It turned out to be AMC’s most-watched theatre content ever. (They stopped at 4 BILLION views.) The brief said to “highlight the magic that drinking a Coke brings to the moviegoing experience”. If your moviegoing experience involves ingesting a moderate amount of hallucinogenic mushroom, I think you’ll agree we nailed the brief.