This mini-campaign was created to hammer home one point: Speed. So we shot them quickly, made a ton of them, then swapped them out in people's feed so they'd never see the same one twice. "Weight lifter" went on to become become one of the most-watched videos on Verizon's YouTube page.
(By the way, no Boy Scouts were harmed in the making of these videos. In fact, there are no Boy Scouts anywhere in these video whatsoever. No matter what the cease and desist letter says.)