Telemetry is an ad serving and analytics company that's as intrusive as the NSA, but (hopefully) less evil. We embedded a fully interactive video within a standard 30-second pre-roll unit that allowed users to choose their own story. This had never been done with Telemetry’s pre-roll before. To interact with the unit click here.
Sales were up YOY, and Telemetry reported longer interaction times and increased engagement on each consecutive iteration.