How do you show that Verizon's network lets you download HD movies instantly? You deliver the entire movie in three words. This interactive movie game ran on AOL's movie properties and in taxi cabs all over NYC. We created 25 of these in the first run, and another 10 for the holidays.
We debated whether to give people the answers, but it turned out that knowing sparked a lot of social conversation, and encouraged people to use their phones to look up the answers. Not a bad side effect for a wireless ad.